Theoretical model

"Assuming that human beings are rational economic actors whose decisions are oriented towards maximizing their profit according to a clearly-defined self-interest, I have come to the conclusion that there is no sounder investment than a spherical cow farm."

Consciousness raising

"Renowned top model Michelle Libonatti staged a naked protest against Japanese whaling this afternoon."

"We want to work here. For free if necessary!"

"It's up to us to make sure the protests go on!"