God's love

"That's not true! God doesn't say we'll go to Hell if we don't love him."

"He doesn't?"

"No! He says that if we do love him, then we WON'T go to hell."

"Uh-huh."

Seal of authenticity

"Accept no substitutes! If it doesn't bear our seal, it's not love!"

Slogan

"This is the proof of concept for the campaign."

"Humm... It's ok, but it needs some details added.

"There."