Aggiornamento

Editorial market

Reading

High effectiveness

Millennials

Scarcity

ARTIFICIAL SCARCITY

By HENRIETTA MARQUEZ

PhD in Economics

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Your own adventure

Library

"The library will be more appealing to young people if the experience is more like surfind the web."

"I like the idea."

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Poisoning

Segmentation

Biases

The aroma of books

"Still with those electronic books, huh? You have no idea what you're missing out. The smell, for example. There's nothing like the smell of a new book."

"Part of that smell is due to volatile organic compounds released by the bookbinding adhesives. You are literally sniffing glue."

Label

It's true!

"There has been an outrage because your shop label the Bible as 'fiction.'"

"It was a mistake we deeply regret. We never meant to offend fiction lovers."

Moral of the story

"Well, son, what have we learned from today's read?" "Er... That earthlings are full of germs and must be cooked well before eating them?" "Very good!"

eBook

"The new eLiterate 3000 can store half a million books and emits aroma of paper for the nostalgic. Now we can let trees grow and oxygenate the environment!"

"Bravo!"

"Excellent!"

"You mean this plantation is no longer necessary?""

"Right. The estate has already been bought to build a car factory on it."

Innovation

"Yes, I know. Codices are very practical and modern. But nothing will ever replace the experience of unrolling a real book and feeling the parchment slide under your finger as you uncover its secrets..."

Divine inspiration

"Are you taking notes? You will have to write a book for the others to learn about this all too."

"Yeah, yeah..."

Delusion

"Okay, granted. But... You're admitting that if he didn't say those things about possible universes and the evolutionary origin of religion, the you'd agree with him on everything! That is fundamentalism too!"

"Can I read, please?"

Column

"The culture columnist called in sick. Can you take his place today?"

"Well, I usually do science news... But I can give it a try."

"Moby Dick, Hermione Mobile's new book about the biggest killer whale in the world, is baffling critics and bringing literary theory into question—"

Theory and practice

According to Levinthal and March (1993), few firms are successful at simultaneously developing both radical and incremental knowledge, primarily due to limited resources within the firm. Explicitly focusing on either exploration or exploitation as a means of enhancing the knowledge base generally implies not focusing on the other approach. As researchers (e.g., Hedlund, 1994; Schildt, Maula, & Keil, 2005; Volberda, 1996) have pointed out, focusing on radically new knowledge and focusing on incrementally enhancing a current knowledge base often require very different types of organizational cultures, capabilities, and structures…

"Welcome aboard! We are pleased to have someone with your academic credentials working for us."

"Thank you."

"Every new employee is asked to read this book. Please read it."

Once, long ago in a land far away, there lived four little characters who ran through a Maze looking for cheese to nourish them and make them happy.

Two were mice, named “Sniff” and “Scurry”, and two were Littlepeople — beings who were as small as mice but who looked and acted a lot like people today. Their names were “Hem“ and “Haw.“

"My education didn't prepare me for this."